Introduction to International Business. A Cultural Approach to Management

Autor: Barbara Mazur

Wydawnictwo: WSFiZ, Białystok, 2010
Ilość stron: 140
Cena brutto: 26,25 zł

The following work consists of six chapters, the first one being devoted to the necessity of
conducting research on foreign markets, due to cultural diversity of the world. This necessity
is the result of several global processes dominating in today’s world, such as globalisation and
European integration, which, on one hand, draw traditionally separate nations closer together
and, on the other hand, discover the disparity of existing social norms and commonly
accepted values.